athletics, bryan lockley, fitness, florida, gym teacher, sports

Tiger Woods is Still the Most Valuable Sports Brand

What comes to one’s mind when asked to think of Tiger Woods? I asked a few friends and got a range of answers stretching to his wife chasing him with a golf club to going down in history as one of the greatest golf players until his spectacular flameout. What I didn’t get, and which came as a surprise to me when I read about it, was an answer pointing to Tiger Woods being the most valuable brand in sports. That’s right. To this day, the former number 1 and currently ranked number 334th golfer in the world is still the most valuable brand in the all sports. With a brand value of $30 million, Woods is still doing fine.tiger woods

While this may have made sense when he was at the top of his game, Tiger Woods is currently nowhere near where he once was and the number is still staggering. It points to just how untarnished his image and brand were by both his multiple sex scandals as well as his fall from the upper echelon of the golf world. Another thing to realize is that this number of $30 million is the total that he made in 2015, it’s how much more he made than the average of the top 10 golfers. The number is looked at through these lenses so that it’s easier to find out the actual worth of a player’s brand.

While Tiger Woods may currently be number one in terms of brand value, he has been losing ground every year since his scandal broke. Coming up close in second place is Phil Mickelson with $28 million and both Roger Federer and Lebron James are tied for 3rd with a brand value of $27 million. It seems as though even Tiger continues to lose rank and brand value over the course of the next few years (unless he can turn his game around in a massive way, this seems likely), he will be very comfortable with the amount of money being made. Remember that the $30 million is just how much more he makes, he’s making far far more money than that in total.

If you’d like to read more, the link is here.

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athletics, bryan lockley, fitness, florida, gym teacher, physical fitness, sports, training

Florida’s Bear Has Ended With 295 Bears Culled

Hunting is always going to be a controversial topic amongst people from all parts of society. On one hand, you have animal rights activists and others arguing that hunting is rude, crude, and unnecessary. That it harms animals without need and should be more regulated — that nature can be enjoyed without a gun in your hand. On the other hand, you have people and hunters arguing that hunting is an important tradition and allows people to keep in touch with mother nature in a way more raw and realistic than people who just want to observe. Regardless of which side you take, I’m sure you have opinions.

This Sunday, the first bear hunt in Florida in 21 years ended with a grand total of 295 bears culled. Originally slated for a total of 7 days with a final quota of 320 bears, the hunt ended in only two days because of the speed at which hunters were approaching the quota and fears that it would be overshot by a large number. When 112 bears were killed in the first day in the eastern part of the panhandle (an area of 13 counties that was supposed to have a quota of only 40), officials immediately began realizing that too many bears might be killed. To that end, they began shutting down hunting sites in the hope that the bear population (which was finally taken off of the endangered species list in the state in 2012) wouldn’t be too harmed.

This hunt, like many others across the country, faced its own fair shares of anger and controversy. Most of this was aimed at the fact that many people felt as though a cull so soon after the animals were taken off of the endangered species list in the state would put their numbers right back in jeopardy. On the other side, government officials and hunters said it needed to happen due to the spike in bear-human interactions that were occurring all over the state. Regardless of your stance, the cull brought in $376,900 through the sale of hunting licenses and all of that money is going to go towards better education and prevention for bear-human interaction.

If you’d like to read more, the link is here.

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athletics, bryan lockley, fitness, florida, gym teacher, NYT, physical fitness, sports, training

Crystal Zhou and Mark Lombardi: Snow Trek or ‘Star Trek,’ It Worked by VINCENT M. MALLOZZI


By VINCENT M. MALLOZZI

Two engineers bond over snowboards, then go on to run marathons, sky-dive and marry.

Published: October 24, 2015 at 08:00PM

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athletics, bryan lockley, fitness, florida, gym teacher, NYT, physical fitness, sports, training

Dione Mason: All Work and Some Play by Interview by PATRICIA R. OLSEN


By Interview by PATRICIA R. OLSEN

Mr. Mason handles administrative work for a child care provider by day, and coaches basketball for a nonprofit youth program in the evening.

Published: October 17, 2015 at 08:00PM

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athletics, bryan lockley, fitness, florida, gym teacher, NYT, physical fitness, sports, training

Sandra Spuzich, 78, L.P.G.A. Record-Setter, Dies by DANIEL E. SLOTNIK


By DANIEL E. SLOTNIK

The golfer’s first pro victory came in the 1966 United States Women’s Open, and at 45 she became the tour’s oldest player to win two tournaments in one season.

Published: October 13, 2015 at 08:00PM

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