athletics, bryan lockley, fitness, gym, physical fitness, sports, training

Fitness Bands Are Often Abandoned Within Months

As you know, I’ve been a proponent of fitness bands in the past. They are on the forefront of fitness technology and, as the price continues todrop, they seem to be poised to become even more popular than they already are. However recent studies are now pointing to a new issue in the world and business of fitness bands: they are frequently abandoned only months after being purchased and used. While this doesn’t mean that sales are going down (in fact, they’re still strong and going up), it does mean that investors are now proceeding with more caution regarding the longevity of this niche in the fitness market…

For the full article, go to BryanLockley.org.

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