bryan lockley, sports

Tiger Woods is Still the Most Valuable Sports Brand

What comes to one’s mind when asked to think of Tiger Woods? I asked a few friends and got a range of answers stretching to his wife chasing him with a golf club to going down in history as one of the greatest golf players until his spectacular flameout. What I didn’t get, and which came as a surprise to me when I read about it, was an answer pointing to Tiger Woods being the most valuable brand in sports. That’s right. To this day, the former number 1 and currently ranked number 334th golfer in the world is still the most valuable brand in the all sports. With a brand value of $30 million, Woods is still doing fine…


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